Cornish spirit brand launches Hemp Rum

Cornish spirit brand launches Hemp Rum

Cornish
spiced rum brand Dead Man’s Fingers is releasing a cannabis-infused Hemp Rum.

Dead
Man’s Fingers aims to tap into the interest and growth in legal cannabis and
CBD in the UK and beyond.

The
company says the Hemp Rum gives “hints of cola, coffee, hops and pine with a
grassy herbal back note, and is best enjoyed mixed as a ‘Hemp & Coke’.”

Dead
Man’s Fingers Hemp Rum is available in a 70cl format. It is bottled at 40% ABV
and comes with an RRP of £22.

The
launch is being supported by a £2million marketing campaign, with a first trade
outing at Imbibe Live, followed by a launch event at the end of July, along
with a nationwide sampling
campaign.

Lucy
Cottrell, brand manager for Dead Man’s Fingers, said: “Flavoured and spiced is
the fastest growing rum sub-category, driven by penetration of younger
consumers, yet almost a quarter of rum drinkers are frustrated with lack of
choice, the highest out of all spirits categories.

“As
a brand, Dead Man’s Fingers has always been about challenging category norms
and innovating.

“Dead
Man’s Fingers Hemp Rum is an exceptional spirit that pushes the boundaries
where others haven’t dared and fulfils rum drinkers very clear expectations for
something more exciting and experimental.

“With
this launch Dead Man’s Fingers will bring fun back to a category which has
become stale in recent years.”

Cannabis
infused drinks are already worth US$200m (£160m) globally, according to an
analysis by Fact.MR.


Leave a Reply

Your email address will not be published.