Singer and social activist John Legend has launched into a partnership with CBD firm PLUS Products.
As an investor, the award-winning singer-songwriter winner
will be the face of the company’s new line of products.
He said: “I have been a believer in the benefits of CBD for
“I was drawn to the PLUS team because they’re an innovative,
family-run company, and they use science to deliver a consistent, high-quality
“I appreciate that they’re committed to setting a high
standard within an industry that has to date been fairly unregulated.”
PLUS is also partnering with global sleep and bed company Casperto introduce its melatonin and CBD-infused SLEEP product
Jake Heimark, Plus Product CEO and co-founder, added: “Giving
the world a simple way to achieve balance has always been our mission, and the
Plus CBD line allows us to expand from California to nearly all 50 states
“We are thrilled that John Legend and Casper have partnered
with our team to support this exciting new initiative.”
PLUS Products is a an edibles company and is headquartered
in San Mateo, California, with 80 employees.
A number of celebrities have entered into partnerships with
the cannabis industry in 2019.
Jay-Z recently announced he is joining California company Caliva as chief brand strategist.
And this month The Alkaline Water Company announced it is
acquiring LA company AQUAhydrate.
AQUAhydrate’s investors and board members include Mark
Wahlberg, Sean ‘Diddy’ Combs, and celebrity fitness trainer Jillian
Michaels. The two companies say they will work together to develop a line
of CBD products.